Secrets Leak

Oriental Princess, Thailand's largest local cosmetic brand

created a campaign "SECRET LEAK" to share beauty secrets with women—but these secrets aren't your ordinary tips. This campaign is based on the unidentified research that Thai women can keep their secrets for an average of 32 minutes.

The TVC campaign draw women to the playful website where top beauty secrets will be leaked every 32 minutes (via films, statement or limited promotional offer) to visitors, encouraging them to come back and share their personal tips to the brand.

​

>Web Film   >TVC  >Art Direction   >Website

​

Cannes Lion 2014 : Direct Finalist
LIA 2014 : 1 Gold (Branded Entertainment Branded Webisodes/Online Content)
Adfest 2014 : 4 Silvers, 2 Bronzes (Promo, Direct, Interactive)
Adman 2014 : The Best of Show (Film), 1 Gold