In the U.S. Budweiser's classic tag, "This Bud's For You" may be all about celebrating yourself. But for this Chinese New Year, the brand may be adding something new to the line with an idea that feels more like, "This Bud's For (Those Who Help You Be) You."

At a time of year in China when folks get together with people they care about, Budweiser in the country is recognizing that "no one achieves anything without the help and support of others." For the holiday, bottles of Bud have been emblazoned with "xie xie ni," Chinese for "thank you."

At over four minutes long, it tells the story of a recent graduate who clashes with her dad before embarking on a solo bike trip in rural Sichuan Province. There's an unexpected twist at the end, and father and daughter wind up clinking beer bottles. (They actually clink twice. As part of the campaign Budweiser is trying to promote a "double toast," symbolizing togetherness.)

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