Make-up can express or conceal anything, even gender. Ina culture that teaches polite behavior, respect and consideration, make-up is the one way in which most Thais can express how they really feel. The only other form of uncensored self-expression is found in Thai TV dramas where the stars can act out how most Thais really feel but that they themselves cannot show. 

The combination of these two forms of self-expression, make-up and drama, provided the platform for our dramatic Oriental Princess interactive online make-up tutorial series. Online is unrestricted compared to the strict cultural censorship imposed by the Thai censorship board who will reject any form of advertising or brand communication that shows anything that may be considered offensive. This even includes showing a person sitting on a table, as it may encourage rude, impolite and anarchistic behaviour.

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>Key Visual   >Interactive 4-Episode Web Film    >Microsite   >Art Direction

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Spikes Asia : 1 Gold Award Branded Content 
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