Stories

Bangkok is the world's No. 1 Facebook city. Over 60% of users are women, because most of Thai women are addicted to chat with friends all the time, …even our Prime Minister. – But friends may not always be there…

Oriental Princess have been launched the limited fragrances edition with same old scent …every year and were not WOW! for women anymore. We have to create some needs, more excitements for same old brand new limited edition.

We created fragrance dolls that could be 24 hrs. Friends for women. We launched the campaign nationwide with TVCs of “3 fragrance dolls” in different characters, searched for new friends, asked people to add them on facebook pages. Then on the facebook pages, 3 dolls interacted with fans in real time. They chitchat, give advice, give some fun and be there round the clock such good friends.

​

>Key Visual   >3 TVC   > Character Design   >Art Direction

​