'SangSom' mean 'Full Moon'

but sadly the word 'Full Moon' is owned by the party at phangan

Moreover the word 'SangSom' is owned by Art School.

How do the classic brand reclaim the name and get the brand into new generations' mind.

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'Redefind Full Moon' are created to redefind the brand image. Creating new type of party platform that wasn't only meant to get wasted.

The campaign start by redesigning the packaging, under the concept 'Party Animal' Then the illustration elements on the package are used in web film documentary-like commercial, under the concept 'Animals Ecosystem in Party' Connecting different types of party people with the animal characters on the package through fun insight. 
(*Since Thailand cannot show alcohol bottle on commercial, we need to find new approach to demonstrate the brand) 

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Then the campaign lands on the party at the north of Thailand. The party that also redefind previous parties. 'The North Full Moon' party simulate the feeling of landing on the moon. Taking people on spaceship and having no gravity hold them back on the dance floor.

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Under the same campaign, maintain the content of Always-On on SangSom facebook page to connect to younger audience. And the fashion set collection to help spread the branding through the illustration on the SangSom Package.